Numerous examples of incorrectly formatted telephone numbers may still be seen in and around London,includingsignwriting on shopfronts and commercial vehicles,and in newspaper advertisements. The incorrectly-placed pauses are also heard in speech everywhere: in radio and television advertisements,and said by office workers misquoting their office numbers as "0207 ... ...." - unaware that this simply perpetuates the confusion.While some clear publicity explaining the change was produced[ 10 - ,BT's directory-assistance service quoted the codes incorrectly and,until November 2009,their online phonebook still incorrectly showed "0207" and "0208" as "London Inner" and "London Outer" codes respectively.[ 11 - A 2005 television advertisement for the mobile telephony providerO2 promoted a service that allows a user to select two area codes they can call for a reduced price; it also incorrectly showed 0207 and 0208 as different "area codes".